Press Release – November 14, 2022
Just in time for the International Association of Amusement Parks and Attractions (IAAPA) Expo in Orlando, Florida this week, Holiday Hill Farm, creators of the beloved holiday icon Spookley the Square Pumpkin, today announced a new partnership with creative design agency B Morrow Productions. The partnership sets the table for an expanded offering of Spookley-themed experiences for entertainment operators at theme parks, zoos, museums and venues that are looking to attract and delight family audiences during the fall season.
Spookley is fresh off the heels of his most successful fall season yet delighting guests with meet and greets, scavenger hunts, corn mazes and photo opportunities at Marriott’s Gaylord Resorts, SeaWorld, Sesame Place, Callaway Gardens, and hundreds of farms and festivals all over the world. An all-new book, “Spookley the Square Pumpkin and The First Day of School,” was released in September as part of Spookley creator Joe Troiano’s Holiday Hill FarmTM book series and was a #1 best-seller in Barnes & Noble’s kids category. Spookley’s original 45-minute animated movie, music
videos and live-action shorts were in regular rotation on Disney Jr., Netflix and nine video streaming platforms. The memorable music featured in all of the content was released across four albums that are available now on more than 35 music streaming services including Apple Music, Spotify and Amazon Music.
“B Morrow Productions has a phenomenal track record creating engaging fan experiences, and we look forward to working with Brian and his team to meet the growing demand for kid-friendly and Halloween-themed events and fall festivals. We are excited to increase Spookley’s presence in the rapidly growing world of family friendly
fall entertainment,” says Aaron Burakoff, head of partnerships at Holiday Hill Farm.
Adds Brian Morrow, owner and creative principal at B Morrow Productions, “Millions around the globe adore Spookley, his Holiday Hill Farm friends and their great stories that spread positive messages of kindness and acceptance. We have already started development and we’re so excited to offer new Spookley experiences for this incredibly engaged and global fan base. Bringing Spookley’s world to life at family fall events will accelerate attendance growth for participating locations and increase length of stay.”
Spookley lives on Holiday Hill Farm, a world of storytelling magic where “Every Day is a Holiday” and where Spookley and his friends celebrate what makes every day – and every one – special throughout the entire year. Spookley was born one Halloween night years ago, when Joe Troiano’s young son asked for a non-scary bedtime story about
pumpkins. Troiano is the award-winning author, script writer, lyricist and producer behind all of the Spookley the Square Pumpkin and Holiday Hill Farm books, movies, songs and stage shows.
Visit spookley.com to meet all the Holiday Hill Farm characters and download free activities including crafts and coloring sheets and follow Spookley on Facebook and Instagram (@spookleythesquarepumpkin).
About Spookley the Square Pumpkin (Spookley)
Spookley lives on Holiday Hill Farm, a world of storytelling magic where “Every Day is a Holiday” and where Spookley and his friends celebrate what makes every day – and every one – special throughout the entire year. Spookley was born one Halloween night years ago, when Joe Troiano’s young son asked for a non-scary bedtime story about
pumpkins. Troiano is the award-winning author, script writer, lyricist and producer behind all of the Spookley the Square Pumpkin and Holiday Hill Farm books, movies, songs and stage shows. Spookley is the “Official Spokes Pumpkin” for PACER’s National Bullying Prevention Center and National Bullying Prevention Month (October).
